The Fairy Tales direct mail campaign showcased Donor Point Marketing’s services and capabilities through symbolic illustrations.

To captivate potential clients, I created a series of silhouette illustrations displaying classic fairy tale characters in distress with taglines related to common marketing problems. The inside of each card revealed another illustration where the character’s issues were resolved, along with a tagline promising Donor Point Marketing has what clients need to succeed in marketing. The card fit neatly into a 6 x 9 inch padded envelope—the most opened type of mail— with a personalized label echoing the illustrations style and a little bag of candy representing each story (i.e. gummy bears for Goldilocks and the Three Bears and jelly beans for Jack and the Beanstalk).